Kippo raises $2 million for the app that is dating gamers

GamesBeat Summit

View every session through the yearly event

The occasions when gamers couldn’t over get dates are. Just to illustrate: Kippo has raised $2 million for a dating app for gamers who wish to find like-minded companions.

The company’s larger idea is always to develop a next-generation gaming application that modernizes the way in which individuals link and meet. While stereotypes associated with the lonely male gamer in a cellar persist, CEO David Park stated it is perfectly normal for folks to satisfy through their interests, such as for example playing game titles. In reality, many individuals think gamers are new jocks, Park stated.

“We constantly speak about the way the rates of anxiety and despair and loneliness are increasing, ” Park stated. “We seriously considered the perfect solution is. And it also appears therefore easy. It’s in order to connect individuals. It’s for folks to possess meaningful relationships that are human others. ”

He included, “I’ve been a gamer my life. Also it’s sort of a niche demographic that is no further niche. It is growing increasingly more mainstream. Historically, there have been so stereotypes that are many stigmas about gamers. We all know that that’s simply not real any longer. And also this is something that this grouped community actually needed. ”

My editor asked me personally why used to do this whole story, once we don’t address dating. We don’t notice it a great deal as a dating story as a story on a startup this is certainly using where gaming is today. The reasoning behind it really is about how exactly fitness singles the tradition of video gaming is leaving old stereotypes behind, and therefore there was a company opportunity for this. We see this insight once the exact same type that Anita Sarkeesian had whenever she published her Feminist Frequency series about tropes in games. This startup is really a direct attack on the old tropes.

Primer Sazze Partners led the round, with involvement from previous Tinder professionals and partners at NextGen Venture, and IHeartComix. The main city will mainly be employed to expand the features that are interactive the application. The name when it comes to business arises from A korean term, plus it’s a twist on “happiness, ” Park stated.

The grand eyesight is to generate a platform for all of us, a platform this is certainly a gamified experience for individuals to fulfill brand new individuals, ” Park stated. “The demographic that’s most comfortable with getting together with other people in an internet digital environment has been gamers for many years. As a result of COVID-19, other individuals are just starting to discover the joys of interacting online. ”

Unique gamer profiles

Above: Kippo is a twist from the word “happiness” in Korean.

Most dating and social apps abandon users’ virtual selves, neglecting to recognize the many benefits of bonding over an activity that is digital video video gaming and its particular value in enabling to understand somebody. (This reminds me of Skillprint, which desires to recommend professions for gamers predicated on whatever they perform).

With Kippo, gamers identify what games they like and can include a complete great deal of pictures within their profiles. They even link making use of in-game names, in place of cell phone numbers. If a romantic date goes wrong, then you don’t need to worry that your partner has your telephone number.

In a few full situations, users may possibly not be to locate times. They might simply wish anyone to fool around with, and thus a number of the users meet up without concern to location. They are often in various nations, nonetheless they can certainly still meet up merely to play games, Park stated.

Ninety-six % of Kippo users have actually done their profile that is entire using interactive profile builder that highlights each personality through a number of “cards. ” The absolute most cards that are popular This or That, Star Sign, and Myers–Briggs Type Indicator.

Ninety-three per cent of Kippo users carry on a digital date and play game titles together before ever meeting in-person. That enables them to ease some stress through the awkwardness of dating, Park said.

Steady growth

To date, the application has gained 45,000 users over eight months, without the genuine promotion. The most common users up to now are many years 18 to 24, which can be generally speaking more youthful than many other dating apps. 40% associated with users are feminine. Park hopes to improve awareness through gaming influencers, a number of whom work with the organization.

The organization’s revenue has regularly increased 50% each month. Also, in today’s period of social distancing measures, app use has increased by 275%, Park said.

The organization ended up being started in 2019 by David Park, Cheeyoon Lee, and Sean Suyeda.

“As a gamer myself, I’ve made lots of buddies. I’ve found friends that are platonic intimate relationships and friends in general through video games, ” he stated. “We believe the ultimate way to communicate online and to access understand one another is always to play game titles together. ”

Gamer data

What exactly does the information say about gamers and non-gamers engaging in relationships?

“I only have actually anecdotal data, ” Park stated. “Anytime one individual in a relationship is immersed in an action that describes them and also the other individual doesn’t at the least realize that activity, there’s always gonna be friction. ”

Park additionally stated that gamers tend to be more socially attractive and diverse than they were in the past.

“Gamers historically have already been referred to as losers or less popular young ones, however it’s changing therefore quickly, ” Park stated. “The brand new stone stars, superstars, and a-listers are expert gamers or individuals who are very rated in games. Gamers will be the new jocks. ”